The Chapter is excited to announce the newly elected and appointed 2011 Board of Directors:

President – Liz Poda, Bond, Schoeneck & King, PLLC
President-elect – Lorrell Walter, Rosamond Gifford Zoo
Treasurer – Amy Roberts, Morrisville State College
Secretary – Kim Court, Onondaga Community College
Membership Chair – Diana Dibble, APR, AAA Western and Central New York
Program Chair – Danica Bryant, Syracuse Convention & Visitors Bureau
Accreditation Chair – Jamie Arnold, APR, Welch Allyn
Website Chair – Crystal Smith, Strategic Communications, LLC

Two Board positions remain available: Publicity Chair and PRSSA Liaison. Both positions are open to all members of the chapter.
 
If you are interested in learning more about these positions or submitting a nomination for these positions, please contact Liz Poda, 2011 President, at president@prsacny.com.

Congratulations to the 2011 Board of Directors! We look forward to another great year.

Both of these firms are applying to become Nationally Affiliated PRSSA Student-Run Firms.

During the event, presented by PRSA-CNY, Dr. Trahan provided the group with scenarios and solutions of a myriad of potential crisis events. The attendees walked away with specific tactics that will enable them to better prepare for and handle the crises each of their organizations or clients may face.

For more information about this event, and upcoming PRSA-CNY events, click here.

This program combines courses in public relations, business and leadership. It requires a minimum of 15 hours of faculty-student contact in the classroom. Graduate tuition is $1,162.00 per credit hour or $3,486.00 per three-credit-hour course.

Summer 2010 courses include: Crisis Management and Communications, The Power of Interest-Based Negotiations: Strategy and Skills, and The Best of Brand Theory.

To learn more and register for courses, click here.  The registration deadline is April 30, 2010.

When you visit the site, you’ll now see information organized into three categories: Learning, where you can find information on our conferences, professional development opportunities and awards, as well as the Accredited in Public Relations program; Intelligence, which contains information on PRSA’s Code of Ethics and advocacy and diversity efforts, and provides access to PRSA’s publications, blogs and podcasts; and Network, a seamless gateway to our member directory, Districts, Chapters, Professional Interest Sections and other communities, as well as to the “Find a Firm” database and corporate partner showcase.

You’ll also notice that the search functionality is enormously improved. Articles, white papers, case histories and other industry intelligence are now tagged by industry, practice specialty and business outcome, making it easier to find information germane to your specific needs. In addition, a Google Search Appliance enhances filtering within search results to return the most relevant resources from across the site.

Finally, an exciting new feature, “MyPRSA,” allows you to create your own user profile, set up contact lists and indicate preferences that will be used to deliver news and information that appeals to your individual expertise and interests.

Over the next several weeks, we’ll watch and listen as you and other members settle into the new site, and look to incorporate any further thoughts or suggestions that you may have. You may offer your feedback by completing our online survey, or by sending your comments to webredesign@prsa.org.

Communications professionals deal with creative and copyright issues on a daily basis. Often the issues of who owns what is not considered until someone finds out that their marketing plans are being held up because of legal claims or worse, infringement litigation.

This program will focus on the basic understanding of copyright and its general application to communications professionals.
Issues to be covered include:

-Who owns the copyright in the work?
-Can you reuse ad copy for other clients?
-How is it protected and for how long? When is something in the public domain?
-Does the concept of Fair Use protect advertisers?
-When is ownership permission needed and how is it obtained?

Presenter:  Philip I. Frankel, Esq.
Bond, Schoeneck & King, PLLC

Location:  The Amos Project, 208 W. Water St., Syracuse, NY 13202
Cost:  $20 for PRSA-CNY & PRSSA members if paid before June 1, 2009; $25 for PRSA-CNY & PRSSA members after June 1, 2009; and $30 for non-members. If you RSVP for the event, you will still be billed if you don’t show.  Lunch and beverages will be provided as part of the event.

If you have any questions, please contact Joe Stabb, Programming Chair, PRSA-CNY, at programming@prsacny.org or 315-886-9544.

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Even Facebook and MySpace have had difficulty incorporating either a CPC or a CPM revenue model, and are far from generating the revenues originally projected. The strategies remain relatively unclear and while sites such as Facebook have dallied with advertising via its mobile offering, the service was withdrawn after a brief period.

This begs the question as to whether the myriad of social networks that have sprung up – from mainstream to niche – can support and sustain marketing programmes, and if so, what role the mobile platform has to play in helping to monetise them?

As voice and SMS are commoditised and revenues from web browsing are eroded by flat data tariffs, operators need to find new revenue streams. Mobile social networking is that desirable add-on for the new generation of mobile customers and, as such, operators need to facilitate this to stay relevant. These digital natives – consumers who have grown up in a media-saturated, internet-connected world – expect to be connected to their peers constantly and usually via several forms of media.

In order for mobile social networking to work financially for operators the onus needs to be on customer engagement, offering the consumer value in exchange for communication, rather than simply serving benign adverts. Research Velti conducted in 2008 verified that the vast majority of consumers think mobile marketing is inevitable but they expect direct reciprocal value from any conversation with a brand. So, companies cannot continue to bombard customers with information if they are not socially engaging with a product or service salient to the consumer.

Coca Cola has over two million friends on its Facebook group which means keen consumers of the drink can stay informed – by their choice – about the brand. This level of valued interaction is critical in maintaining positive brand equity, and ultimately stimulating sales, but one thing it doesn’t offer is an immediate and portable incentive to buy a drink, a simple SMS voucher can provide that instantaneous benefit wherever you are. And this notion is becoming an increasing reality. US outfit Buzzd encourages members to buy their friends drinks from brands that advertise on the service. Codes are then delivered via text message and can be redeemed at bars in New York, Los Angeles, Chicago and San Francisco.

But examples such as this form a nascent industry, with the majority of consumers being far from receptive towards using their mobile phone as a payment system, although there is evidence this is slowly changing. The question is if brands can capitalise directly from consumer transactions, what part does the operator play in the monetised social networking equation?

Virgin Mobile is leading the charge in the US to create on-deck social networking applications giving customers the ability to manage multiple social networks through a single interface. This is a compelling notion for people with more than one established social network that need their online self to juxtapose with their mobile self so they can stay ‘connected’.

Such new applications demonstrate the need for continual innovation in mobile social networking, both in terms of function and in business model. Sticky services like this provide the ability to reduce customer churn but operators must be careful not to misjudge consumer needs and marginalise users with exclusive services or ‘walled garden’ scenarios that limit people reaching out to others. Operators partnering with social networking sites – as Orange is doing with its Orange World aggregation portal – are heading down the right track. Creating a ‘freemium’ offering maintains the original, viral ethos of social entities. Despite this some operators, such as T-Mobile in the UK, have priced most aspects of its social offering; which is surely a turn off to potential new customers?

Initially, operators simply need to foster the mobile social networking culture and act as a catalyst for its increased us. Being seen as a gatekeeper to such networks by the next generation of mobile customer isn’t a good look; providing an environment that enables communications with your favourite people, content and brands is a much more agreeable place to begin.

While these usage habits are being established, operators need to ask themselves how they can enhance these new means of social communication and interaction, rather than simply how they can deliver them on a mobile platform. What none of the social networks really have with their users is a billing relationship and this is where operators can leverage their position in the value chain, providing they understand what their customers want.

And what consumers want is relevance. Also, by not trying to scalp every penny out of customers, operators will start to be seen as a trusted destination and central hub rather than a dinosaur trying to control every aspect of a user’s mobile lifestyle.

For today’s digital natives – and other generations as well – sending images, status updates, event invitations and music recommendations etc. to friends via social networking, for free, is often the starting point or close off to a phone call. So, understanding the psychology behind what happens before and after a call, in terms of how people communicate is also crucial to making mobile social networking a success. Fail to grasp these basic tenets of the new communications era and operators will struggle to realise the potential that mobile social networking offers.

Republished from https://mmaglobal.com/articles/getting-ocial-mobile

Peter Shankman, CEO of the Geek Factory, fills you in on how Twitter can be used to your company’s advantage; and why you should be using it right now.

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The presentation, Emerging Media 101 – How Emerging Media/Social Media Is Influencing the Media and Customers, addresses the impact and implications of the digital media revolution on the communications landscape.

Pranikoff has given seminars on public relations and social media in 25 cities throughout the world from London to Mexico City; Buenos Aires to Dallas. He is responsible for educating PR Newswire staff and customers about the role emerging media—RSS, blogs, social networks, search engines, and other emerging technologies—play in public relations.

The presentation will begin at 11:30 a.m. on Wednesday, March 11 at the Rosamond Gifford Zoo. Admission to the event is $25 for members of PRSA-CNY; $30 for non-members; $20 for PRSSA members. Lunch is included in the cost of admission. For more information on upcoming events, visit http://prsacny.org.

This workshop is proudly sponsored by CSEA, New York’s Leading Union. CSEA represents nearly 300,000 members statewide, united on and off the job in working to improve our communities. More at http://www.csealocal1000.org.

ABOUT PRSA-CNY
PRSA-CNY, chartered in 1955, is one of 112 locally established chapters of the Public Relations Society of America. The chapter’s membership is composed of communications professionals representing business and industry, technology, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations across Central and Northern New York.