Events - Event View

An online panel presentation exploring the intersection of communications, media relations, government and politics.

Featuring:

Adam Croglia, managing director of Trysail Strategies in Buffalo
Greg Loh, consultant and former chief policy officer for the City of Syracuse
Brooke Schneider, deputy chief of staff and director of communications for New York State Sen. Chris Ryan

Moderator: Amy Doonan Cronin, APR. PRSA CNY Co-Chair


From campaign strategy and crisis response to stakeholder engagement and public messaging, today’s communications professionals are increasingly operating in spaces where policy, politics and public perception collide. This one-hour discussion will offer attendees an inside look at how communicators navigate high-pressure environments, build trust with the public, manage competing priorities and adapt to the ever-changing media landscape.

Panelists will share insights and lessons learned from working in government offices, public affairs, strategic communications, and political campaigns, while discussing the evolving role of PR professionals as a critical component of overall strategy. Attendees will leave with a deeper understanding of the challenges and opportunities that come with communications work in the political and public affairs arena, along with practical takeaways that apply across industries.

Whether you work in public relations, media, government, nonprofit advocacy or communications strategy, this conversation will provide valuable perspective on the growing connection between politics and PR.